Alkoholreklameetik - et forburdsspørgsmål

Abstract

This study is a critical analysis of the central arguments in the debate concerning the alcohol advertising law. Seen from a utilitarianistic point of view, the different prevalent arguments in the debate will be analyzed and assessed. There are three main groupings of arguments; the health related, the economical related and the arguments related to freedom of speech. The arguments are analyzed in accordance with existing theory of argumentation, so that they may be deconstructed and juxtaposed, to clarify which opinions exist in the current debate. The general purpose of the study is to give the reader the necessary knowledge to take a stand in the ethical question, on whether we should induce a ban on alcohol advertising. The study concludes that a ban on alcohol advertising would be the desirable initiative, in accordance to the argument analysis, which indicates that this would be the ethically correct solution.